The Mom Voyage logo

After 40+ variations, we finalized the logo for The Mom Voyage—your motherhood concierge. The brand was inspired by the messy logistics of traveling as a nursing mother—navigating airports, finding clean and private places (and time!!) to pump on the road, packing and transporting that vital milk. The playful motion of this mark illustrates the concept of bouncing from place to place and reenforces the idea that there is no one straight and narrow path to motherhood. My client was especially happy to discover both the M and V in this monogram (sneaky sneaky!)

More to come soon as the full brand identity is still a ~work in progress~