Aquiesse Home Fragrance Logo Design

For over 15 years, Aquiesse has been known for their affordable luxury home fragrance collection (candles and diffusers). In 2017, Mike Horn, the CEO of Aquiesse, hired Erna Blooms to be his Co-Creative Director to redefine the brand as lifestyle brand based on mindfulness and more innovative messaging and edgier packaging design. Together with Mike, who is also a creative genius with great taste, we created the new Aquiesse logo with the vintage illustration style A, circular border and trident (represents the balanced connection between the past, the presence and the future) and refining their iconic seahorses to showcase Aquiesse's new company philosophical direction to look farther into the future in creating positive impact in people's daily life. We collaborated with Effie Tanji from Bodewell Living on the final phases of this logo design.