Target Realty Group Logo Design

I feel so grateful to have had the opportunity to work with Target Realty Group on their rebrand. They are known to be one of the most trusted and efficient realtors in their community (located in New York). The logo concept with an arrow and target icon represents their efficient nature in focusing on finding both home and commercial real estate for their clients. Target Realty Group has its endearing traditional ways of great customer service paired with their vision and efforts to continuously improving their technology to reach out to global clientele, showcased with a choice of luxury serif font and clean serif secondary font. The CEO loves gray color, so we created a colorway with dark grayish blue to represents strong trustworthy, almost traditional persona, with uplifting teal blue to represent how they put their clients at ease with their thorough service.