New logo for AstraZeneca

The logo evolved from the current version, a intersection of the A and the Z, but inspired in the word Astra, which suggested me the shape of a star. The A its the upper part of the star, and transforms into the Z in the lower part, having a clean, elegant and catchy result. Color palette its cleaner, playing with opposite yellow-purple. The logotype its simple and serious, communicating trust and safety.

More by Paolo Falqui / BLØPA

View profile