New logo for AstraZeneca
The logo evolved from the current version, a intersection of the A and the Z, but inspired in the word Astra, which suggested me the shape of a star. The A its the upper part of the star, and transforms into the Z in the lower part, having a clean, elegant and catchy result. Color palette its cleaner, playing with opposite yellow-purple. The logotype its simple and serious, communicating trust and safety.
abstract
art
astrazeneca
brand identity
branding
consistent
covid
design
flat
graphic design
illustration
logo
logo design
logotype
minimal
monogram
rebranding
star
vector
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Posted on
Oct 23, 2021
More by Paolo Falqui / BLØPA View profile
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