Smoky Hounds Whiskey Branding

New conceptual brand, Smoky Hounds Whiskey! I love this greyhound I designed for a project that went in a different direction earlier in the year. So I wanted to push this illustration further and create a brand that revolved around it! A few tweaks to the greyhound, the addition of some wings, and some strong accompanying type and here we are! I wanted this brand to have a classic yet modern feel to it, while still feeling timeless. Plus the added fun of a play on words!