Branding & Logo for a CBDC

Brand Naming, Tagline & Logo for a new (CBDC) Central Bank Digital Currency

The main objective was to symbolize growth in a friendly yet attention-grabbing, authoritative manner with a Jamaican theme.

Friendliness - represented by the two outer circles.

Attention-Grabbing - new & unfamiliar design with some obscurity in the letters 'R' and 'E' as well as with the breaking of the inner circle.

Authority - The combination of the circle with some angularity in the font aid in representing authority. Additionally; using the color black as the tertiary color in the logo will add to its professionalism & authority.

Growth - The arrow on the end of the V in REV is used to symbolize growth.

Jamaica is represented in the color selection being Green, Gold & Black.