ActiveLife - Logo and Branding

Day 3 of #DesignChallenge

Conceptualized a brand for active lifestyle - a platform where one can log all their fitness activities (an aggregator of sorts).

• Quickly created a logo and branding in 1 hour for this challenge.

• Typography: I used 'Graduate' font to give sports feel to the brand. Then I paired it with a sans serif font 'Lato'

• Logo contains 3 components:

  • An octagon similar to the font style,

  • 1 cycle of cosine wave which denotes the letter A,

  • 3 cycles of sine wave to denote life

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