The Trading Desk

Check out our new branding for Selfridges pop up store, The Trading Desk! 🛹

The Trading Desk specialises in vintage clothing for the great outdoors from prestige brands such as North Face & Patagonia and streetwear brands such as Supreme. They also specialise in Shoes, Skateboards and more!

For this design, we wanted to work closely with the client to bring their vision to life. 

"The logo uses a clean, modern typeface mixed with vintage and bright colours. The brown signifies a slightly more vintage feeling which will help connect with some of the older members of the target audience. The pink icon almost balances 'the old with the new' and instantly stands out against the brown text. The icon itself is central to what the brand does, it represents the top of a desk, and the trading desk is the main feature where clients will come in and be able to use the desk to trade their items" - Daniel Day, Designer.

Our work doesn't stop here; our web team are hard at work building a bespoke e-commerce platform for The Trading Desk alongside our marketing team, who will also assist with creating an online presence through strategic PPC campaigns.

Keep your eyes peeled for more on The Trading Desk soon! 🚀