Bruce Spriggysteen

Part of updating Spriggy's brand was understanding what people knew and loved about their existing one. We spoke to their members and discovered the pig was one of the first things they thought of when they thought of Spriggy. 

Working with illustrator Marco Palmieri we gave Spriggy’s piggy bank logo a new life, updating it to work harmoniously with the refreshed brand and ensuring the logo holds up wherever it appears. 

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