Gearbox - Logo

Logo design and packaging for a personal project I created, Gearbox.

My professional background includes 15 years in the gift industry focused on drinkware geared towards the soft and feminine. I’ve attended 30+ gift shows and in that time, there has always been a huge lack of non-kitsch masculine gift options. I wanted to challenge this, so Gearbox is my solution.

Gearbox, a conceptual line, takes elements one might find amongst car parts in a garage and shapes them into useable drinkware with an industrial feel. Individually or in a set, the pieces work in a sturdy, rustic environment as well as a modern, sleek one.