Ray. Branding & Art Direction, Artgrid x Artlist Challenge 2021

I had the pleasure to collaborate with Film Director Martin Luchsinger on a commercial for a fictional mobile company.

I worked on the art direction: logo design, branding and animation.

This creation is an interaction playing with light rays, clouds and colors.

The logo design reflects the intimate connection between human beings, the simplicity of reaching out as well as the quickness of light.

This commercial is part of the Artgrid x Artlist Edit Challenge 2021. The full film can be seen under this link:

https://www.youtube.com/watch?v=8ssEQwtw7Io

Feel free to give a feedback.

Thanks community ;D

Credits:

Director, Editor, Script: Martin Luchsinger

Branding & Animation Director: Lidia Panio

Production: Rocket Film