Yakoda Fuji Type

This lettering, which was commissioned by Yakoda Fly Supply was embroidered onto hoodies last season. I named the artwork 'Fuji Type' because I wanted the letterforms to feel like they were drawn in part from Japanese calligraphy, and thought the shape of the 'A' ended up feeling like a mountain.

> see more Yakoda work on my site >

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Dan Lehman | QRS Creative
Expressive Branding, Illustration, & Packaging
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