OTZI Back-in-Product | E-mail Blast

E-mail blast made for OTZI, a skincare brand named by using a re-imagining of the word "us" in Korean, for the DTC launch of Sephora-exclusive product , Dough Therapy face mask. The e-mail's purpose was both to inform the customer of the product's details as well as re-introduce the uniqueness of the brand. Otzi's branding involves funky colors, non-binary representation, and an 'edgy' look that is not that typical of Korean beauty companies. For this back-in-stock message, I wanted to keep the e-mail streamlined with large modules as customers primarily had a higher open-rate on mobile. I still kept the use of fresh colors as well as stickers and textures for the youthful OTZI look to come through.