Imagination Spectrum Brand Identity

Do you know what is aphantasia?

You might imagine a lifelike image of a horse in your mind, while your friend might only see a dim or vague image. Some will find it easy to visualize a horse, while others will have to work a little harder to paint that picture. Some of us can only hold images in our minds for mere seconds, others for longer. But almost all of us have some variation of this quasi-perceptual picture-it system.

People with aphantasia don’t create images of familiar objects, people, or places in their mind’s eye. Not for thoughts, memories, or images of the future.

They lack this visual system completely.

You can read more about this on Imagination Spectrum website or just pass the test to know your state.