CACA - Brand Applications

This project offered a critique of the fast-fashion industry through a hypothetical brand concept and visual identity. The fictitious brand, CACA, is a luxury fast-fashion retailer who sources their clothing from landfill and encourages their consumer to throw out their clothing after wearing it once in order to 'recycle' it. To find out more about this project check out my Behance showcase https://www.behance.net/gallery/97807395/CACA-Brand-Style-Guide