Chicken Shack

Logo design for Chicken Shack the first brand-focused 100% on chicken burgers in Chile

Artisan beef burger places flooded the streets of Santiago, and I was commission to create in parallel to this movement a totally disruptive brand

To find the name, personality, and visual language of the brand, I became a little expert in the world of fried chicken in the United States, learning about its history and the culture formed around this flagship dish of southern cuisine.

As result, I designed a brand that invites you to share good times and that aims to make its customers fall in love and turn them into a whole community of lovers of the delicious flavor of its sandwiches.