Shristi Careerways Branding (5/12)

Griding is done very carefully to manually adjust the required spacing between

the different characters. Some important changes are done in the font to make it unique and to shape it for the brand.

As humans, we react to certain shapes from a psychological standpoint. When

regarding angled straight lines, we can often assume the viewer will get a sense of reliability. Along with angled straight lines, curves are also used to give a feeling of goodwill.