Melissa Personator Product Logo

Personator is Melissa’s real-time identity verification solution that establishes the identity of a consumer to protect businesses from fraud and satisfy compliance. I was tasked with creating a new logo for Personator as more focus was placed on selling the product. The owners wanted to position Personator as their flagship product. To give it a sense of what the solution does without actually saying it in words, I used a fingerprint to replace the “o”. The executives thought it was a nice clever way to increase engagement with the product.