Brand Archetype Challenge: The Everyman
Brand Archetype Challenge: The Everyman
I started this challenge to further practice and expand my knowledge about Brand Archetypes. I researched each brand archetype and designed each logo suite in the course of a few hours!
"The citizen archetype is best described as the everyday person, your average Joe or plain Jane. The citizen is usually considered to be wholesome and generous which makes them very likable in comparison to other less relatable archetypes. They speak to the average person and tend to represent ideals of a good work ethic, honesty, and authenticity." - Astute.co
brand archetype
brand archetype challenge
branding
branding design
design
graphic design
the citizen
the everyman
visual identity
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Posted on
Sep 15, 2021
More by Julia Hinson View profile
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