Melissa Address Experts Campaign

Our “Address Experts” campaign was one of our more creative and conceptually-driven ad campaigns. While most of our competitors use screenshots and illustrations for their marketing and advertising efforts, we wanted to give our solutions a more human element by highlighting our core strength – our Address Verification solution. So we tied that in with being an “Address Expert.” I created a character of an “expert” and used it for our icon, named the “Melissa Expert.” I designed the accompanying ads to reflect that we’re the people who can help you “fix” bad data issues. I used big sweeping fonts for the headline and a dark bold background color to make the entire ad pop more visually. It was a very different look than our past ads, but one that I’m most proud of. The Address Experts campaign includes print ads, banners, and landing pages for each industry.