Cabify new color palette
Color is one of the most important elements in our brand. Through color, we aim to be more inclusive and committed, ensuring that accessibility standards for the visually impaired are met. We have rethought our entire palette within the evolution of thebrand, adding to its vitality. Our purple (Pantone 266 C) is our main color. It represents an essential part of our brand identity. It always plays a leading role in our designs, both in product and marketing. We were keen to remain purple; however, we also needed that sought after printable purple. Our secondary colors are used to complement or highlight, so as to differentiate and draw attention to certain elements. They are also used as decoration, especially in marketing communications.
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Kudos to the whole team!
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