IBM's Bay Area Latinos 2021 Logo Refresh

Bay Area Latinos is an internal community engagement team based in Northern California. This new logo utilizes meaningful elements in order to capture the enthusiasm and pride of local Latinx and ally IBMers: a bright yellow for the Golden State, the California state flower to mark the Bay Area, and stems / leaves inspired by Latinx embroidery which extend to show that this community is open to all. Below the two versions of the logo are five icons made to work as reactions on Slack.