Brand Identity Sleepwear

Slumbr Co. are a pyjama brand dedicated to making you look and feel fabulous before you go to bed & when you wake up. Their pyjamas are the highest of quality and have ranges to suit everyone's needs.

The brand attributes are:
- comfortable
- beautiful
- relaxing
- empowered through self care (lounging, night & morning rituals before a restful sleep, satisfied feelings)

Creation of a Primary Logo, Secondary Logo, Logo Marks, Swing Tag, Garment label

First of all, this brand is for women who love comfortable yet beautiful quality sleepwear. I have chosen a Serif Font, specifically Le Major Regular with its many varieties on flicks.
This font is has a soft quality which emphasizes the relaxing sleep tranquility.
The first letter S was enlarged for the word to stand out more but also serves as a logo mark.
The swing of the last letter R has the Co. nestled in as a symbol for a restful and protected sleep.

For the swing tag I have chosen Acumin Pro Wide as this serif font is easy to read and due to its round letters evokes a comfortable feeling. It works best in harmony together with the serif logo.

I have created another logomark which represents an eye and has the S integrated. The eye stands for sleep and continues in the swing and graceful feminine style. This logomark enhances the message on the swing tag.

The colour palette consists of a relaxing midnight blue with a muted pink alternating and white on berry pink for backgrounds or accents.