Celebno jewel
A customer came to me, for whom I was developing an identity for the cosmetic brand 'Celebno' And says: 'I want to open a new direction, to be engaged in handmade jewelry' Ok I say: 'let's think about the meanings and ideas that we will lay in the basis of the brand'
After the brief and the storm, it became clear that the emphasis would be on craft and naturalness of the product. Celebno jewel is jewelry made of precious stones and silver, it is magic, a fantasy tale, Ancient craftsmanship making artifacts that transform and improve people's lives.
They took precious stones as a basis, these are healing minerals, they are always different: different properties, Reflect, refract light in different ways, different structure and texture, different influence on a person. All these emotional aspects and stylizations have been embodied in the logo and brand identity.
More details in the case - https://www.behance.net/gallery/127050967/Celebno-jewel