Palexa - Mexican Popsicles

Palexa is business dedicate to mexican gourmet ice cream, which is focused on natural flavors. The business is located in Juarez, Chihuahua.

The main concept of the brand is the marigold flower and its visual connection with Mexico. This country is very diverse, and each of their regions has very unique treasures; but there are key elements the whole country share, which are recognized internationally and can be abstracted. We carry that simplification of Mexico into a luxury ground.

Palexa is a love letter to mexican festivities, created with a vibrant and simple visual identity. A visual identity designed to connect with their clients.

The slogan we decided is: “Made for the sun of Mexico”, because it reflects the personality of the brand and the kind of connection that Palexa want to build with their costumers.

Mexico / Ice Cream / Natural / Sun / Marigold / Experience / Gourmet