Development of a logo for a construction holding.

This is our third joint project. Logo and style for SK SAM, which are successfully used. I will show the elements of corporate identity in the next post.

The customer's wishes from the brief: "SK SAM is a general contractor, and SAM - INVEST is a developer. A logo is needed Modern, Conservative ... The feeling of reliability, stability, sustainability, trend of the present and the future, but also the foundation of past experience. "

The approved version conveys the spirit of reliability, development, achievement and sustainability. The logo is informative but discreet. I appreciate your honest opinion.