The RaDD Logotype Animation

The name “RaDD” is a play on words with the urban expression “RAD = cool”. The visual identity is developed to feature the versatility of the place, blending different elements of the science, military, and urban culture: the α (Alpha), a symbol used on science and leadership, the American Flag, used as grid to represent San Diego as a Gateway to the United States, the Morse Code as a nod to the American Naval Roots, and the Urban Lifestyle to highlight the RaDD’s location as the “it” destination.

Full project on https://mubien.com/portfolio/the-radd/