Visual Identity and Branding for Dr Ricardo Magalhães Nutrology

After a series of interviews with Dr. Ricardo, references were studied, personal tastes were defined and the archetypes that represent him. From the information collected and studies, we arrived at the concept of the diamond, the final result of patient cutting, which arrives in a raw state and is cut by the treatment. Allied to the concept with faithful characteristics and pertinent to the archetypes and many drafts, we arrived at the expected result: a brand that exudes safety and victory, that promotes transformation and conquest, at the same time sober and classic.

Check it out the complete project at: https://www.behance.net/gallery/113358037/Branding-Dr-Ricardo-Magalhaes-Nutrologia