1995NYC - logo design

1995NYC is a new fashion brand who’s collections come to life in the intersection of form and color. Looking to put these tenants
at the forefront of their branding; the company asked us to create a modern, elegant mark which held a youthful energy at its core. Taking cues from mid-century modernist paintings, we set off to develop a typographic logo with a formally minimalist approach. The solution that resulted is a classic geometric mark which carries with it a coy, playful disposition.
Beyond the logo itself, the studio played a central role in molding the brands voice and identity; creating a central strategy to be carried by all the company’s visual outlets.