Customer Journey Map for Healthcare

Hello, friends 👋

As an example of Persona, let’s take Lotta — she, like many people, didn’t bother herself with regular medical checkups until she started to feel tired. She couldn't recall when it was the last time she visited a doctor. That is why she decided to have a health exam after noticing an ad, stating the importance of regular checkups.

With our Healthcare Journey Map, you can walk through stages with our Persona and learn what problems she came across while:

- scheduling an appointment,

- filling out registration forms at the reception,

- visiting therapist and radiologist,

- scheduling her next visit,

- buying prescribed medicines.

Also, you can read about her thoughts and feelings on each stage of the journey and our ideas on the improvement of her experience.

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