Asset: Graphic Package | Founders Block

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"Tasked with creating an impactful logo for Founders Block, I went a more figurative route. The concept behind the emphasised negative space explains a coming of age point in the lifetime of a neighborhood. The block shape strengthens the company name, aligning their logo with their brand-identity. While the many pathways of positive space define their work ethic."

Artist: Devon Zayd El
Software Used: Adobe Photoshop
With help from our Creative Psych Division
Turnaround: TCP Collection: 48hrs.

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