Work in Progress Rebrand

New visual identity for Work In Progress with Sophia Bush! They just moved to a new network home at Wondery so it was a fitting time to take a look at the branding. ⁠⁠
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The symbolism behind the new mark: ⁠⁠
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Pieces of the whole:⁠⁠
Sophia Bush is a celebrity best known for acting, but she is also an activist, a podcaster, a friend, and so much more. Her guests are just as faceted.⁠⁠
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Asterisk:⁠⁠
The asterisk is used in writing to point the reader to additional info. Likewise the WIP Podcast is all about diving deeper with guests.⁠⁠
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Full case study here: https://hoodzpahdesign.com/portfolio/work-in-progress-podcast-branding/
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Many thanks to: ⁠⁠
Sophia Bush, Babs Burchfield, Caitlin Lee, and Rob Holysz for bringing us in on this one!⁠⁠
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Logo animation by: Chris Maher
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⁠Fonts in use: GT Alpina Fine (Reg & Italic) by Grilli Type