User behavior investigation for content managers

What questions do content managers ask themselves when they think about their users? 🤔

･ How does the user act with our product? ･ Which paths does the user take? ･ What needs do we have to meet for the user? ･ Can we determine and correct the user’s pain points?

And it’s precisely these questions that we answer in the content marketing platform’s customer journey funnel you can see above. And of course: In an easy understandable way. ✨

Can you think of any other things that need to be considered? Tell us in the comments! 💬