10 Minutes on Brand: Brand Mascots

Bill Kenney
Bill Kenney for Focus Lab + Odi
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    This week on 10 Minutes On Brand, we discuss brand mascots. The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep.

    In this episode we cover questions like: Why are mascots popular with B2C companies, but so rare for B2B? Is there an opportunity there? What does having a mascot accomplish?

    Enjoy 👉 https://youtu.be/YOQljhuXzBM

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    Focus Lab + Odi
    Focus Lab + Odi
    Global B2B brand experts.
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