Jacksailor02

The packaging creation assignment asked for conservative packaging for mustard. The challenge started again as always with market research meaning we have bought (and lately eaten) a lot of mustards to see what the trends are and to try and come up with something that would not be lost in on the shelves. We created a simple packaging whit a simple old-fashioned element but simplistic enough to be trendy to stand out. The concept for advertising aims to communicate the toughness of the mustard trying to target especially man in a bit alpha male approach. The result shows concept of print ad with Jack Sailor – the tough corsair.