Her Leaf Product Design

Her Leaf is a personalized, online brand that recommends CBD products for women who are looking for help with beauty, mental health, and pain relief.

Along with the logo, icons, and illustrations, I designed the website for Her Leaf. The client wanted to add some motion to the illustrations in the site in order to inject a sense of fun to their online brand presence. I added subtle motion to a few elements, but made sure that it didn't feel overwhelming or overly distracting for the user as they scrolled through the site.

I also helped to refine the personalization experience their users go through get assigned a wellness concierge and have CBD products recommended to them.