UI Study - Landing Page

This is a screen which introduces a brand to the user.

Observation :
Gestalt’s Law Of Symmetry states that our brains tend to look at objects as symmetrical when possible. We like to divide objects evenly into symmetrical parts around a center point, even if 2 objects are symmetrical and unconnected.

Above design as a whole is divided into 2 sets of proportions. Object(s) within a set are in harmony, giving each it's own importance.