Lyttle.Co Identity
Scott Lyttle is a crafty web developer that was looking for a fresh identity to break the tech mould. As a true coder at heart, he also appreciates the beauty of design and the difference it makes not only for the sites he builds but how he presents himself as a brand.
We wanted to create an identity and name that felt both big and boutique at the same time. Using his last name and playing with the use of 'Co' as both a company and digital element, struck the perfect balance between code and craft. Applying this rule of being 'The Digital Butcher' we designed a textured stationery set imprinted with a heavy black letterpress.