EPS Football Club

Founded in 1970 Espoon Palloseura (EPS) is one of the biggest football clubs in the region of Uusimaa Finland. 50-year-old EPS recreated their strategy and the visual identity along with it.

I created the visual identity based on the new strategy. An integral component of the new strategy was the observation that the activities of the club have far-reaching effects extending beyond the borders of Espoonlahti major area, the homebase of the club. The club is creating well-being across all the 7 major areas of Espoo. An idea resulting from the new strategy is visually captured in the new logo of the club.