NIB Logo
I was approached by general practitioner Kilbourn Gordon III, MD with a plan to develop a logo for his practice of germ-free elbow bumping.
The Non-Infectious Bump (NIB) is a greeting that minimizes contamination between people – a handshake alternative. Dr. Gordon had been spreading awareness of the NIB with his patients for years before deciding to trademark the acronym with a visual identity.
The design combines happy figures and a concise slogan to demonstrate what the NIB is about and how to do it. My goal was to make the concept as understandable as possible through simplicity and a friendly mood.
(Images in order: final logo, logo alternative, inspo/idea development)
covid
covid 19
friendly
graphic design
handshake
health
healthcare
icon
iconography
illustrator
isotype
logo
logo design
minimalism
minimalist
people
safety
simple
slogan
trademark
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Posted on
Jun 30, 2021
More by Mitch Britton View profile
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