Sendlane Product – Design System
Hi everyone!
Sharing some new product design work we did for Sendlane.
Here I’m sharing a quick sneak peak into Design System we've been building for the product. This is an extended system with a large component base for both dark and light themes of the application.
We've designed the following:
– Large component system.
– Navigation for dark and light mode for both desktop and mobile environment.
– Patterns, such as Card Types and Loaders.
– Color System for dark and light themes.
– Typography System.
– Spacing System.
– Modules: dashboard, builder, heavy detail, filter and search, collections, modals.
– Icon System for dark and light theme.
The Client
Sendlane is an email marketing platform based in San Diego. Founded in 2013, the company has grown to a team of more than 50 people and helps a wide range of e-commerce businesses to get more from their email marketing efforts.
Sendlane is a behavior based email marketing automation tool for more than 1700+ eCommerce stores. They provide Marketing Automation, Multivariable Segmentation and Real-Time Analytics to their customers.
How did we help?
— We redesigned the platform from the smallest atom to the most complex organism.
— We overhauled common modules, components and systemised them across the environment, so they could be easily integrated during development.
— We created extended Component Library for dark and light themes of the application.
— We built a comprehensive Design System to help with scaling of the massive marketing platform environment.
Services we provided
— Product design
— Design System
— Extended Component Library for dark and light themes
— Custom Iconography
Thanks to Filip and Anna for their work on the project.
Big thanks to Vicente from the Sendlane team for his help and guidance.
Best,
Anna
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