Roundhouse Roast v1
Finally, a project that legitimately warrants the "hipster treatment!"
Here's the initial brand concept for a blend which local roasters Las Chicas Del Café have created to celebrate rtraction's upcoming move into the new space (http://londonroundhouse.com).
I'm still debating the merits of keeping it dead simple vs dressing it up to reference the kind of battered old coffee tins found in antique stores...
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