Haig Club Whisky

Think of Haig Club and you think of David Beckham – not because of clever marketing or glossy advertising campaigns – but because David is a brand partner in every sense of the word. Diageo was looking for an ecommerce solution and strategy. They wanted to build a branded ecommerce platform that would engage consumers and increase product revenue.

This was a really fun project to work on as Haig Club has a strong brand and an amazing team. I was tasked with creating the design of their online store portion of haigclub.com. A highlight for me was their collaboration series campaign of limited edition bottles with various famous street artists like D*face, Bradley Theodore, and Remi Rough.

More by Dustin Peter

View profile