Wildlife - Initial Sketches

Initial sketches vs. the final output.
Here's a look at the initial concepts for the logomark of Wildlife, roughly drawn in a random book while at work. Quite different from what the final output is.

---

Its often assumed that the initial concepts that we draw/sketch should be great, each & every line drawn perfect and we get it right the first time round.

That isn't the case at all.

Drawings are meant to be used as a tool that enables us to put on paper what our imagination envisions. They aren't meant to be perfect, but to serve as a guiding star in our digital executions.

So don't box yourself in. Draw away without fear!

--

Looking for logo or brand identity design?
Get in touch at [email protected]
Website / Instagram