Kristin Cavallari | Uncommon Beauty

This last year I worked closely with Kristin Cavallari's team on her new brand, Uncommon Beauty, a clean skincare and beauty line addressing the demand for minimalistic products with fewer, natural ingredients.

Given the simplistic nature of the product, the identity and packaging followed suit – the idea that skincare should be simple, effective and minimal matched with the use of white space, clean typography, and nuanced design elements.