Medela BodyFit Bra

Our friends at Medela chose Hocus Pocus Studio to make the films for their global launch of the new BodyFit Bra. Our brief was to convey 3 messages: that you get great support, the perfect shape and that the bra grows with your changing body, through your pregnancy and breastfeeding journey.

Our challenge was to cast and shoot the different mums and babies to tell the story. We didn’t want the films to be too CG heavy, but did rely on some of our graphic skills to illustrate the technology behind the design. As is so often the case nowadays, we had a big playout task too: multi-region, multi-language and multi-duration outputs kept us busy long after the main edit.

You can watch the film at:
https://hocuspocus.studio/medela-bodyfit/