Brand Advertising Group - Brand Refresh

A brand refresh pitch for BAG ( Brand Advertising Group ), an agency based out of Kentucky. The project did not materialize but, none the less it was a good project to work on.

Brands are the new global currency. They have started appearing on the balance sheets in many companies and their value is much greater than the firm’s other tangible assets. When such statements are true, it calls for special attention, a spotlight if you must, on the brands to make sure they get the undivided attention.

The pitch was to come up with new positioning, value proposition, design system, and strategies for the brand.

In the identity, the spotlight represents the undivided focus a brand gets at BAG. It also represents how BAG propels a brand forward. With unique colour assigned to each offering, the brand use rich, saturated colour.