You Love Fruit

Packaging & branding we did for You Love Fruit, a line of organic fruit leather. Each fun flavor has a group of adorable fruit pal illustrations. We worked with YLF on the names to incorporate activities the characters could be doing - for instance, we named the Key Lime flavor “Kickin’ Key Lime” and the package features a key lime kicking a soccer ball.

See more of this fun project at: https://www.wearecharette.com/you-love-fruit