Brand Design - SUMMIN

The LOGO is a combination of graphics and fonts. The graphics are abstracted by the English letter "S", which abstractly outlines the artistic conception of people beside mountains and rivers, implying the brand concept of getting close to life. Yang'an's Chinese and English fonts contain the beauty of flexibility with delicate and unique settings, and the strokes are clear and unique. The whole combination makes the soft curves and smooth fonts complement each other, integrating the complete design into the brand expression. The texture features perfectly match the brand's attributes of women's beauty-related products, such as cotton pads, cotton towel, etc.