Pivotal Point Golf

Time and space are equally represented in this deceptively simple brand. Both the hands on a watch face and the XYZ coordinates of a point in space can be seen simultaneously. Luckily, most watches are advertised with the time set to 10:10, which reinforces to some viewers the subconscious idea of the three points belong to some horological device. The logo mark and company name are housed within a tag design. This was intentionally done to make the brand feel established when prominently displayed on high-end golf apparel—a longterm plan for PPG.